Fall Conference

17967 NYSSA Conference Masthead R1


*subject to change

October 10

11:30-12:00pm | Lunch
12:00-4:00pm | Sales Leadership Workshop with Mary Laudati


Mary is one of the leading experts in developing and training sales professionals and building multi-million dollar sales organizations. With a rich history of working with industry innovators such as The Sports Club Company, Millennium Partners, Sports Club Management (Sports Club/LA - Reebok Sports Club/NY) and The Sports Center at Chelsea Piers, Mary has unprecedented success building highly competitive platforms in the industry.

As the principal driver of national sales revenue for these organizations, Mary has created multi-million dollar, multi-location organizations with world-class sales teams. Her unique style and approach to developing sales talent and building cohesive teams is unique among her peers. Her vibrant personality, her style and her hands-on approach is what makes Mary’s results consistently best-in-class.

Here are the program highlights:

Creating a Supportive and Successful Culture
  • Understanding the culture engine is a framework for driving results, inspiring your employees, and trans- forming your workplace
  • Exploring the leader’s role as the primary creator of the organization’s culture
  • Understanding values is the core of your company’s culture
Achieving and Exceeding Revenue Goals
  • Time Management
  • Technology to keep your team organized
  • Inspecting what you expect
Winning More Sales Opportunities
  • Selling in today’s market
  • Conversations that gain more clients
  • Develop the courage to overcome objections
  • Prospecting for new clients

This program is a must for operators who want to grow their business and provide their employees with the tools to develop a winning sales culture. Cost for the event is $75, includes lunch and training materials.

Mary is our "go to" sales and training consultant for both our health club and self storage companies. Do not miss this informative and refreshing afternoon of knowledge and expertise. Every level of management will have much to gain from Mary's program!

-Kelley Redl-Hardisty, Managing Partner, Guardian Self Storage
**Please note - the workshop requires a separate registration and fee**

5:00pm | Meet & Greet Sponsor Cocktail Reception

October 11

9:00am – 10:00 | Registration & Breakfast

10:00am – 10:15 | Opening Remarks

Jon Dario, Chairman NYSSA, Manhattan Mini Storage
Nicholas J. Malagisi, SIOR, Program Chair, SVN Commercial Real Estate Advisors

10:15am – 10:50am | Session 1 - What is  SEO and SEM and how they influence your web presence?

Kellie York, Director of Paid Search, Elite SEM
Ross Hardisty, Owner, Ready to Run Designs

11:00am – 11:50am | Session 2 - Marketing Statistics you should know and how to get the information you need

     Shane Coker, Vice President of Marketing, Sparefoot
     Sam Kingsport, Marketing Director, Syrasoft
     David McCormack, Director of Sales, Sitelink

12pm – 1pm | Lunch | Legislative Update

     Kathleen Digan, Ostroff Associates

12:30 – 1 | Keynote speaker

     New York State Assemblyman, David Buchwald

1:30pm – 2pm | Legislative Update & NYS Building Code Changes

Frank Relf, AIA

2:00pm – 2:45 | Finance Panel

Saul Hoppenstein, Berkadia Commercial Mortgage, LLC

John Fletcher, Largo Capital

Tom Sapontzis, Colliers Appraisal
Robert J. Williams, Vice President, KeyBank Real Estate Capital
Mathew Kirsch, Bank of America
Neal Gussis, CCM Commercial Mortgage

2:45pm – 3:30 | Legal Panel

Patrick Quigley, Harter Secrest & Emery, LLP

Joseph Miller, Miller and Lee, LLP